The Lincoln Continental, An iconic name, an evocative name. Presidents used to ride in them. JFK was shot in Dallas while riding in one. It was a name that signified class and luxury. Fifty years on, things have changed beyond recognition.

Lincoln ContinentalOther vehicles fulfill the need for updated security and speed requirements for the president. German automakers are supplying cars that offer mind-blowing performance and deep luxury. The society has morphed into a very different structure, The Lincoln brand languished and struggled to survive.

Lincoln ContinentalNow, it seems the brand has hit the comeback trail. The Ford luxury brand has recently unveiled a new Lincoln Continental Concept car ahead of the New York Auto Show.

Lincoln ContinentalIn concept and creation, the company seems to have decided not to take on the German automakers, but to target American Luxury marques such as Infiniti, Acura, and Buick. This vehicle is possibly apreview to the path they aim to take for the 21st century.It would seem they have designed it with the Chinese luxury car market.

Lincoln ContinentalAs far as the looks go, this car has elegant lines, with a less obtrusive grille, centered on which is a large chromeLincoln Cross emblem thatlights up when the vehicle is awakened. The rear end is also quietly elegant. Inside, it’s sumptuous with 30-way adjustable front seats, split and individually adjustable thigh bolsters, a smart sunroof which darkens at the touch of a button. The Harmon Kardon designed sound system an active noise control that cancels out external and engine noise. The engine is the 3-liter twin-turbo Ecoboost engine that powers the Lincoln MKX.

Lincoln ContinentalThe passenger compartment is even more luxurious presumable as most Chine Businessmen prefer to sit in the back. There is a champagne cooler, massage seats, soft open and shut doors, a tablet that folds out of the center console and a briefcase style bag attached to each of the front seat backs.

All the luxury boxes seemed to have been ticked in this concept car. Let us hope it is successful when the production cars hit the market.

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